El Camino Experience

For the premiere of El Camino: A Breaking Bad Movie, we were tasked to remind fans of the last time they saw Jesse Pinkman while getting them excited about the next chapter in his story.

We activated at New York City Comic Con.  As fans entered the experience, they walked through evidence collected during the Jesse Pinkman investigation. As they turned the corner, the movie's namesake car was positioned in front of the a bullet ridden wall, serving as a perfect photo moment.