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Nike
NWSL - Finals
We took a different approach to the NWSL finals in 2023. The season had been one of the most dramatic of all time, so we decided to lean into the conversation. We leaned so far into it that we announced that the NWSL finals were the "best drama on television right now" and even submitted it for a TV Emmy. We leaked the submission on DeuxMoi, and put up a classic "for your consideration" billboard in West Hollywood.

Agency: Wieden + Kennedy
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