Caitlin Clark - This Was Never a Long Shot

Caitlin Clark had the eyes of the world on her as she broke the All-Time NCAA scoring record in her final regular season home game. We wanted to match the energy of the moment in a way only Nike could. Our two part billboard went up in two stages. The first part (her shooting) went up before her game. The second part (backboard with the line) was positioned across the street, and was unraveled the moment she broke the record. 

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Our spot was simple and fun, bringing to life Caitlin's impressive resume, and showing the world that no matter how hard it was, breaking this record was never a long shot.